SMS Marketing Pricing: An Age-Old Yet Effective Marketing Method
SMS has been a popular mode of communication since time immemorial. SMS, or short message service, is a communication mode that doesn’t require an internet connection or any other form of connectivity. All it takes is a proper mobile network, and messages can be sent in a blink!
In the age of rigorous marketing, SMS marketing is a popular technique adopted by companies to promote their business. The technique uses text messaging methods that are permission-based to spread promotional texts and messages. According to the SMS marketing pricing, the service it offers is commendable.
Why Do Companies Use SMS Marketing Techniques
The main reason why companies use SMS marketing techniques is that they desire to build a database of prospective customers. This, in turn, will help to build the loyalty of customers.
SMS marketing pricing is considered to be the most effective close-range marketing procedure. When a company launches a new product or comes up with a new scheme, sending promotional SMS is the most appropriate way of informing the people within the vicinity of the current offers. Not just for informing the prospective customers of the upcoming deals, SMS marketing is also a great choice for sending reminders about any upcoming event.
Why is SMS Marketing Better Than Other Digital Marketing Methods
There are a number of benefits offered by bulk SMS companies that make it better than any other form of digital marketing. Know-how:
- They allow direct and uninterrupted access: SMS is an immediate channel of contact. While other forms of digital message transmission that require internet connection may be able to arrest the attention of the viewers, this is not the case with SMS marketing texts. Studies have shown that in the case of SMS marketing, there is a chance that 97% of the promotional messages are read within 15 minutes.
- Getting feedback through SMS is easier: SMS text marketingis a great medium to get customer feedback through surveys. Studies show that, on average, nearly 31% of people are likely to respond to surveys conducted through SMS.
- Helps to assess customer engagement: The way your prospective customers react to your message helps to determine their engagement with your brand. Businesses should make it a point to keep the audience hooked through different kinds of engaging and interesting content. SMS is a trackable channel. Through different tools, it is easy to monitor delivery rates. With the help of these analytics, the businesses can plan their strategies accordingly and improve further engagements.
Apart from all these factors, one of the most important benefits of SMS marketing pricing is that it is absolutely inexpensive. While other forms of advertisement, promotion, and branding may require spending a lot of money, SMS marketing is inexpensive yet effective. Therefore, it is an ideal choice for fledgling companies that do not earn much revenue.