Digital Marketing Advertising

Proper guide to master Digital marketing advertising

Digital marketing advertising is a type of marketing that appears through an online platform using technologies and the internet. Indeed, it has seen a lot of success in advertising fields. All sponsored ads you see while using social media or surfing through sites is an example of digital advertising.

Certainly, it is a very dynamic field and needs proper understanding and clarifications to create brand awareness. Thereafter, one can reach a large target audience, through its different forms.

Classify marketing and advertising

Though digital marketing advertising is used alternatively, it has some differences. In fact, digital advertising involves three types:

  • Social ads – The ads you see when you browse that relate to the search you have made previously are social ads. And they appear a suggested post on your feed and has ‘sponsored’ written on top.
  • Pay per click ads – While surfing sites, you often see in top results there is a yellow box beside suggestions. And they have ads written on it. This is an example of pay per click.
  • Display ads – You may often see pop-up offers and coupons on your phone. To specify, these are display ads, and they promote products through images animation, or even video.

However, while dealing with digital marketing, you have to keep a lot of things in mind. And you need to act strategically to achieve any effect. Here, there are six different types of marketing:

  • SEO i.e. Search Engine Optimisation.
  • Content Marketing
  • Affiliate Marketing
  • Social Media Marketing
  • Email Marketing
  • Online Advertising

Now, after understanding both these concepts, you should understand the journey of a potential audience into a customer. As a result, you would get better results.

How to convert the audience into customers through digital marketing?

The customer goes through a lot of stages before converting:

Awareness – Firstly the customer becomes aware of your product through digital marketing ads. Thereafter, they come to know that if these can help with their problem.

Evaluation – After awareness comes evaluation. Here, the customer evaluates your product with others and decides whether to buy it or not.

Conversion – It is the last stage where the customer takes action and finally buys from you. And, if they like your service, they can also become a repetitive customer.

In today’s world, digital advertising is the fastest growing marketing strategy. Indeed, you can record the results of your marketing campaigns and efforts accurately, as long as you are consistent. Certainly, it is the future of the marketing field and a very good method to try.