Digital Marketing Company Palau – PW

Digital Marketing Company in Palau – PW

Digital marketing company outshines your online business


About in every 1 minute there are around 44000 searches on various search engines like Yahoo, Google, Mywebsearch, Info space etc. When a user types a keyword, Search engine matches the keyword from its database and unfolds a list of websites on the basis of rank assigned as per the rank algorithm. For example – If a user types “chocolate cake” a list of various bakeries will be shown.


Here SEO plays a vital role by employing several strategies to get your website one of the top rankings influencing the visitor to click and visit your website. Search Engine Optimization completely depends upon search engines. To have steady and long lasting effects of SEO, seo and marketing company work according to search engine guidelines.


Techniques used by digital marketing company

For Search Engine optimization the various techniques used are categorized as:

  • On-page Optimization
  • Off-page Optimization.


On-page Optimization refers to the actions taken to optimize the factors that directly affect the listing of the website on the search engine. Techniques used in on page optimization are:

  • Technical optimization
    • Web speed optimization
    • IP addresses
    • Source code
  • Content optimization
    • Keyword analysis
    • Competitor website analysis
    • Tag optimization
    • Sitemap creation
  • Design optimization
    • Mobile optimization
    • Graphic and Image size
  • Structure and Link optimization
    • Internal Links
    • Outgoing Links
    • Incoming Links
    • Canonization


Off page optimization efforts are taken for influencing the factors outside the website. Off-page Optimization plays an essential role in SEO, even more important than on page optimization as it engages itself in link building which is a major part of search engine rankings. Strategies employed in Off-page optimization


  • Blogging and blog commenting
  • Social bookmarking
  • Images and video sharing
  • Business reviews and feedbacks
  • Local listing
  • Social media marketing
  • Influencer marketing


These are considered to be essential part of any digital marketing packages offered by an internet marketing company in Palau.