Google Adwords in SEM / Social Media Digital Marketing Company in Federated States of Micronesia – FM
Desire a huge traffic- Choose Search Engine Marketing & Social Media Marketing
In the past few years, digital marketing has become an integral part of business marketing strategies in Federated States of Micronesia – FM. When we google digital marketing we get so many links of words like search engine marketing and social media marketing, E-mail marketing and what not.
SEM in digital marketing is a specific type of marketing designed for search engines. SEM is a paid search. The most commonly used paid search is Google Ads. SEM jumps on the power of search engines like Google and Yahoo to reach potential customers at the right time and place.
SEM Compared to Social Media Advertising
Some social media channels also offer advertisement services. But SEM and social media advertising isn’t generally the same thing.
- In social media digital marketing advertising, ads typically display based on the data that the social media company collected about that individual. This allows companies to target based on specific locations, interests, buying behaviors etc.
- While search engine marketing works on keyword analysis to target people when they perform searches in Google or other search engines.
Major benefits of SEM
- Increase in online sales, with ads that direct people directly to your website.
- Helps you in reaching the right person at the right place and at the right time.
- Get more customer calls with a click-to-call button in your advertisement.
- Get instant brand awareness in search engines.
- Get customers at your doorstep through addition of address and map of your shop in ads.
SEM and social media marketing aren’t interchangeable. However, Google Adwords marketing company can fetch you keyword research and phrases so that both marketing tools can work together very effectively to increase brand awareness and conversion ratio that will give a better online presence in the competitive market.