Know more about Instagram influencers pricing
The marketing of influencers is one of the effective ways by which you can reach out to targeted audiences. But Instagram influencers pricing depends a lot on various factors. Some of the factors are industry, business goals, targeted platforms, frequency of posting etc.
Social media platform and different kinds of posts
For some types of posts irrespective of the channel, some influencers will charge the same rate. But mostly the rate varies according to the posts and channel. This is because there will be different types of audience on different platforms. The resources of the creator also vary depending upon the platform.
Social media platforms like YouTube, Face book and Instagram have a different kind of followers. But Instagram deals with shoppers. Therefore contents in Instagram will depend upon the number of followers the influencers have and their engagement.
Influencer reach
This means how many subscribers and followers an influencer has. It also includes how many people can access to their platform. It is more likely for an influencer to charge more if they have more followers.
In the case of more followers, the posts and the stories shared will be further shared by the followers. The posts will experience a surge. Followers trust their influencers so they will blindly share the content. And this makes the pricing of the influencers more.
Categories of influencers
Instagram influencer cost depends upon the category it falls upon. The categories depend on the number of followers the influencers have. Some of the categories are:
- Nano influencers with 1,000 to 10,000 followers
- Micro-influencers with 10,000 to 50,000 followers
- Mid-tier influencers 50,000 to 5,00,000 followers
- Macro influencers 5,00,000 to 1,000,000 followers
- Mega influencers 1,000,000+ followers
Engagement of followers
Instagram influencers marketing depends on the engagement an influencer generates. Pricing depends on the influencer’s engagement on the sponsored content and organic content. The followers with better engagement rates are not supposed to get more followers.
The number of followers depends on the engagement of the influencer’s audience and their interaction. The pricing will be more if the followers are more engaged. In today’s competitive era, interaction with followers matters the most.
Type of content
The pricing of an influencer also depends upon the content. Influencers need energy, resources and time for creating content and contents require different resources. The more effort is given to your content, the more the cost will be.
The bottom line
The pricing depends upon its demand as seasonal campaigns will always come with a price tag. Influencers are selected keeping in mind how much their followers are engaged. Instagram influencer pricing depends upon the number of followers and their engagement.