How Magento Enterprise Development Can Help Your Business
There is nothing you cannot do with the Magento Enterprise Edition. This gives you the power to build unique and bold shopping experiences that will transform customer experience on your website. Although many businesses favour the community edition because it’s budget-friendly, this edition gives you cost-effective and rapid innovation.
Let us take a look at how Magento enterprise development can help your business stay ahead of rising customer demands.
Increased Flexibility and Enterprise Efficiency
With the Magento Enterprise Edition, you get a strong Admin experience. Firstly, the user interface is intuitive and modern, so the owners can maintain and manage their stores more efficiently. Secondly, the Admin dashboard lets you access product data, orders, and sales much quicker. Thus, you save a lot of time during the administrative tasks.
Customer Personalization and Segmentation
Using Magento Enterprise Edition, you can segment users according to wish-list, purchasing value, history, location, and gender. Furthermore, you can create a personalized experience for your customers by displaying geographic and demographic-specific content and promotions. As a result, you can increase your conversion rates.
With the Enterprise Edition, you leverage the Elastic search technology. You can easily set this up and use it to efficiently manage large catalogues. It uses 33 different languages to manage the search results which earns it some extra points. Finally, it offers spelling suggestions, helps enhance the conversion rate, and manages synonyms.
Enhanced Payment Security
The Magento Enterprise Edition has a secure payment gateway. It has integrated payment gateways such as WorldPay, CyberSource, Authorize.net, PayPal, and Braintree. Although users of the Community Edition can use Magento Marketplace to get payment extensions, sometimes these extensions do not work well together. Thus, it may make the system quite unstable.
Full Page Caching
Using the Enterprise Edition, you can make limitless expansions to your website. Whenever a user lands on your site, the updated version fetches information from the cached data as opposed to the database. Therefore, server load-time is reduced, boosting performance and improving the response time. This is beneficial especially when the traffic is high, as you can avoid the downtime.
It is important to select the right platform as per your business requirements. For a smaller company, the Community Edition is sufficient as it does not need the advanced features. However, when you are catering to a larger audience, Enterprise Edition is much better. It gives you more flexibility and allows you to reach particular segments.