How to handle the Podcast Marketing services the right way
In terms of promotion, podcast marketing services are the new best thing. While there are other options available, many businesses are trying out this tactic to gain followers. And for the most part, they are successful, though other types of advertising are still more popular.
If you want to adopt the podcast method to reach more customers and the general public, you must follow the right steps. The top marketing podcasts focus on certain basic points to create the perfect marketing strategy. Thus, if you want to gain more audience, you can achieve success when you follow the points mentioned hereafter.
Air 3 episodes during the launch
While podcasts are one of the easiest modes of entertainment and information gain for the audience, they take longer to gain interest. Indeed, since the visual element is not at your side here, you need to have something that would keep the audience listening. And one way you can do so is by letting them binge the episodes.
Certainly, a lot of the best digital marketing podcasts suggest posting at least 3 or even 5 episodes on launch day itself. So, keeping them at the ready is crucial. When one launches more than one episode, the listeners can tune in and form an attachment to the topic. On the other hand, if you post only one episode, the listeners would lose their interest quicker. Hooking them in is the best option for retaining customers and this allows that.
Prompt listeners to stream, review, and share
In the podcast, you need to properly urge your listeners to promote your podcast, leave reviews, etc. However, you should not act pushy with them at all. Honestly explain to them that you need to grow your podcast for better content in the future. Use a proper tone of voice, and in a real conversational manner. That would endear you to most listeners. Plus, add this prompt strategically into the content so that the listening experience of the audience is not interrupted abruptly.
Some particulars apps play the podcasts; they are called podcast aggregators. You can submit your podcast to a few of them to gain more audience reach. Some examples include Apple Podcasts, Spotify, Google Play, Podtail, SoundCloud, iHeartRadio, etc.
Hereby, any podcast marketing agency would suggest adding your RSS feed after creating accounts on the platforms. When you add the feed to their podcast directories, your episodes would continue publishing on them automatically.
At what time you publish your new episodes also plays into the correct podcast marketing. For this, you should assess other podcasts to see what kind of timeframes they work with. If a lot of hosts publish at a particular timeframe, try to stick to that trend. When you have your own customer base and ideas, you can change the timeframe best for you.
In fact, you can check the analytics of your podcast. This would show the periods the listeners come online more often and listen to your content. If you notice a pattern, stick to it, or experiment a little.
Overall, for the best promotion using podcasts, following these steps would help you. If you are new to this, it is a good starting base.