Types of paid advertising tactics in relation to Podcast Promotion Service
In the current times, podcasts are slowly but surely gaining prominence in many areas. It is a good manner of reaching more audience, and a lot of business or individuals are creating their own ones. Indeed, almost anyone can make them, a podcast promotion service works for different fields, it reaches more audiences, etc.
In terms of promoting a podcast though, you can opt for different tactics. One of the most common options a lot of podcast hosts try out is the paid advertising. It is a surefire way of reaching a big audience, as long as you use it well. Some of the tactics you can adopt to promote your podcast through paid advertising are mentioned below.
Buy paid ads
To advertise your podcast to a broader or specific customer graph, you can opt for paid ads. This way, you can directly connect to your target demographic and increase customer traffic. Plus, most of these ads would work to pull in those people whose interests match yours. So, they are more likely to stay and become loyal listeners.
You can use the paid ads for marketing a podcast in two ways. If you link the ad to the landing page of your podcast, the audience would directly connect to your podcast. It is not difficult to try and then it continues running without issues. However, this type of tactic targets a broader audience crowd. So, you may have to pay more.
Aside from that, you can link the ads to one episode each. So, those who are interested in listening to one particular episode would get drawn in. For example, if you have a guest on your podcast, add the ad link to their name. Of course, given that you have to link individual episodes, it may become tedious and complicated.
There are podcast apps that would work for you in terms of podcast promotion. Some of these apps have ad features and you can opt for them. Popular apps like Listen Notes allow such ads, and your position in the show charts would get a boost after using them. However, the manner the ads would appear in is up to the app and its formatting. For example, your podcast may appear in the categories like ‘most popular’, and other similar tags.
In this type of marketing, you are essentially striking a deal with influential people for promote your podcast. And that would reach a wider variety of audiences that they have. For this plan, you should contact someone who matches your target type.
You need to create a partnership with the influencer, where both parties benefit. To specify, if they are promoting your podcast, you should call them as a guest or give them a shout-out. Monetary deals or free products also work. Here, you have to remember that each influencer would have separate goals. So, do not make assumptions beforehand and keep an open mind about what possible demands they may make.
Overall, you can use these techniques to promote your podcast to more possible listeners. Since you have to pay for such services, choose one that best suits your whole marketing plan and podcast theme.